GEOFF COUGHLIN
Chair & Chief Observer
Geoff took on the roles of Chair and Chief Observer in June 2024 having worked with the group as an Observer and Training Officer. He feels passionately about what IAM Roadsmart Lincolnshire is looking to achieve: helping to reduce road deaths and improve driving standards across the Lincolnshire’s roads.
He is also one of the group Master mentors and is able to support not only Associates on their Advanced Driving Course (ADC) but also Masters Driving Course candidates. Geoff manages a growing team of around 20 Observers as you can see on this page and is keen to develop the team to be diverse and inclusive, delivering an exciting, challenging and rewarding experience for all Associates undertaking their ADC.
Geoff recently requalified as a Masters Distinction driver, as a Masters Mentor, and as a National Observer.
He is married to Sara and has a daughter, Emily. Although he gives a lot of time to IAM activities, he also runs two businesses: a business skills training consultancy and online hobby magazine devoted to all things scale modelling as well as writing books.